Design Factory Launched By Minister

Design Factory Launched By Minister

Victoria Minister for Innovation, Services and Small Business Louise Asher

Victoria’s New Design Factory Joins World’s Elite

Victor P Taffa

Minister for Innovation, Services and Small Business Louise Asher today launched a new design factory at Swinburne University of Technology which will transform design thinking in Victoria.

The new lab one of only three in the world is modelled on the ‘Living Lab’ concept which allows teams of students to work on research-led collaborations with external partners.

Ms. Asher said this is the first lab of its kind dedicated to design in Australia.


“The Design Factory brings together industry, design researchers and students to work on design research that will help drive business.” Ms. Asher said.

“The Victorian Coalition Government sees the collaboration between government, universities and business as an ideal model to address local and global challenges.”

“The Living Lab model brings together multiple perspectives to develop creative solutions to address these challenges.”

The Design Factory is currently operating at Swinburne’s Prahran campus, and will move to new $100 Million Advanced Manufacturing Centre at Swinburne’s Hawthorn campus when fully operational in 2013. The lab joins affiliated Living Labs at the Aalto University Design Factory in Finland and the Tongji University Design Factory in China.

The Swinburne Design Factory builds on research-driven design discipline to deliver productivity benefits stemming from innovative technology and design approaches for industry. It will also allow for improved access for businesses to leading design research, methods and facilities.

Ms. Asher said facilities such as the Design Factory can play a key role in creating new ideas and translating these into innovative solutions and outcomes which will positively impact on the Victorian economy more broadly.

“Victoria’s design sector contributes $7 Billion to the economy, delivers more than $300 Million in exports and provides direct employment for over 76,000 people.” Ms. Asher said.

“In Victoria we have world-class research, education, training and industry infrastructure, along with a strong reputation in design education and design research.”

“By building on our existing strengths, and providing an environment supportive of collaboration like the Design Factory we can deliver practical solutions and products that help our businesses become more competitive and grow.” Ms. Asher said.